Coffee Story - Peruvian El Morerio
Josh founded Coffee Story in 2018 and we first met in 2019 at the UKBC heats in London when he was just starting up the roastery and looking at options for sourcing coffee.
Based on his background in international relations, Josh was determined to build a company that valued its global supply chain, offering a fair deal to the producers at a good price for consumers and Coffee Story was born.
The coffee available to buy now is one we worked together to source from green and is, in Josh's words:
A delicious Peruvian coffee with a sweet fruity twist, our Peruvian El Morerio is the ideal after-dinner brew.
For three generations, Carloman Carranza’s family have grown coffee on their family farm, El Morerio.
Back in 2003 Carloman was one of several local farmers to form the Jumarp Cooperative, with the aim of improving coffee quality in the community. Jumarp runs life changing initiatives such as the ‘Coffee Woman Project’, which currently supports 30 women aged 25 – 45 to develop leadership and teamwork skills, empowering them to roast and sell their own Peruvian coffee to the local market.
Additionally, the co-op is part of the Café Selva Norte project. This initiative restores over-farmed land and educates against the use of ‘slash ‘n’ burn’ farming techniques, helping to preserve the delicate ecology of the area. As a part of this project, farmers receive credit to plant trees on their land to offset the impact of transporting their crop to the port.
Carloman plans on using his 10% of the profits from this bag to buy more modern equipment, and to maintain his farm.
Roaster - Coffee Story
Location - Rickmansworth, Hertfordshire.
Coffee Origin - Peru
Grower - El Morerio
Location - Jaén
Process - Natural
Variety - Pache, Catimore, Bourbon, Typica
Taste notes - Dark chocolate, molasses, prune and Christmas cake